Hand-wrought luxury, rooted in Kashmir and Jaipur
Unfurl brings together two of India’s enduring craft traditions: authentic Kashmiri Pashmina and Jaipur hand-block printing. We work directly with master artisans to create pieces slowly and responsibly—designed for homes, wardrobes and generations to come.
Five slow steps
Each spring, herders in Ladakh hand-comb the soft undercoat of the Changthangi goat — never shearing, never hurrying.
Women spin the down on the yinder, the traditional wheel, into a yarn finer than a human hair.
On a hand loom, one weaver works a single shawl for weeks — the diamond twill emerging line by line.
Where a design calls for it, sozni needlework adds months: motifs drawn, stamped and stitched entirely by hand.
Each piece is gently washed, sun-dried and finished by hand. The edges are carefully rolled before a final quality inspection and certificate of authenticity.
Certified, traceable, guaranteed
Every Unfurl creation ships with a certificate of authenticity. Our cashmere is GI-certified — the Geographical Indication that protects genuine Kashmiri Pashmina — and we share guidance on identifying real pashmina so you can purchase with complete confidence.
Frequently asked questions
Are Unfurl products made from genuine Pashmina?
Yes — every piece is crafted from 100% authentic Pashmina sourced from Kashmir. Our artisans preserve centuries-old weaving traditions, ensuring authenticity and luxury in every thread.
How can I verify the authenticity of my Pashmina?
Each Unfurl creation comes with a certificate of authenticity. We also share guidance on identifying genuine Pashmina, so you can purchase with confidence.
Do you offer worldwide shipping?
Yes — we ship globally via DHL, free of charge. Dispatch takes 2–3 business days and delivery typically 7–10.
Can I request custom designs or personalised pieces?
Absolutely. We offer bespoke services for unique weaves, colours or embroidery patterns — share your vision and our artisans will bring it to life.
How do I care for my Pashmina?
Gentle dry cleaning is best. Store it in a breathable bag, away from direct sunlight and moisture. Detailed care instructions come with each piece.
Do you accept wholesale or bulk orders?
Yes — boutiques, retailers and curators can connect with us for exclusive collections, bulk pricing and tailored collaborations.
What makes Unfurl different?
Unfurl is more than a label — it’s a legacy. We combine traditional Kashmiri artistry with contemporary elegance: each piece is a story of heritage, craftsmanship and timeless luxury.